Search Engine Optimization (SEO) is the process of optimizing the web pages in search engines in such a way that the crawlers of search engines can easily crawl and index the content of those web pages. The process of search engine optimization makes the websites search engine friendly and fully optimized to get good search results.The complete process of search engine optimization helps the web pages and websites to get good rankings in search engines and to receive increased traffic through related search terms. Everything about search engine optimization is adjusted, modified, and created around the algorithms that are followed by all the search engines when checking for the relevancy of a website on a particular user search term.
Search Engines rank a website as per the techniques applied to optimize a website. Search engine optimization includes number of techniques for optimization of web pages which have been classified into two i.e. on page optimization techniques and off page optimization techniques.
On page Optimization refers to the positioning of text and content on the web pages and their optimization as per the accepted guidelines of search engines. A fully optimized websites through on page optimization gets easily crawled by search engines.
Off page optimization is the process to improve back links of a website through different off page optimization techniques. Standard quality of back links accepted by Google and other search engines helps in increasing the page rank of any website and do doubt provide maximum exposure to improve search engine rankings and traffic.
